Twitter Bootstrap and it’s frequent add-on Font-Awesome have gained tremendous popularity in recent years due to the relative ease these libraries provide for building good looking, responsive websites. So much so that here at Zoompf we’ve seen the same performance problem appear again and again: uncompressed font files. Of course, uncompressed font files are not […]

If you host your own website running Apache and are not already checking out mod_pagespeed, you really should.  Created by Google, mod_pagespeed is “an open-source Apache module which automatically applies web performance best practices to pages, and associated assets (CSS, JavaScript, images) without requiring that you modify your existing content or workflow.” While there are […]

With Black Friday just 4 days away, I thought it would be interesting to conduct a website performance survey of 5 of the top US online retailers to see just how ready they are for the upcoming uptick in traffic. And since most sites focus the majority of their optimization efforts on their home pages, […]

Q: I have several landing pages on my site that use the same basic code structure. How can I audit the performance of those pages in one Zoompf report without creating a separate scan for each page? We get this question relatively frequently at Zoompf, so I thought it would be helpful to publish a […]

At Zoompf we talk with a lot of web teams doing great things, but are continually amazed by how often we hear something like this: “I totally get the value of fast performance, but (insert name here) won’t let me spend any time on this.” It’s little wonder so many top websites are struggling with […]

As you may recall, back in 2010 Google announced that website speed was now a factor in search ranking. The extent of impact and exact algorithm remains a trade secret to Google, but has been open to much industry speculation in the last few years. Recently, though, Matt Cutts the head of search spam quality […]