There are many ways and means to improve performance of your web site. We highly recommend that you build every appropriate method into your web site application building process, rather than checking performance just prior to deployment and then making tweaks. One of the simplest methods of improving performance is optimizing the images that appear […]

For quite some time here at Zoompf we’ve been trumpeting the benefits of image optimization for speeding up your website. It stands to reason that the majority of content on a typical website is images, and the data proves it: as of Feb 2015 the HTTP Archive reported the average web page is 64% images: […]

From flickr, shared under Creative Commons 2.0 At Zoompf we routinely get asked questions about the best way to optimize images for performance. The other day, however, we received one question that left us scratching our heads. After some detective work, we uncovered a little known, yet extremely effective tactic for lossless PNG reduction that […]