Filtered By Tag: Google

Note: Archived Content

This is the archived version of the Zoompf blog. Since our acquisition by Rigor, all our new research and posts on web performance are being published on The Rigor Blog

Chrome’s Data Compression Proxy

Earlier this year, Google rolled out a new feature for beta versions of mobile Chrome: The Data Compression Proxy. When enabled, your mobile device proxies all its non-SSL web traffic over a SPDY connection to servers at Google. This might sound like something you have heard before. Back when Amazon launched the Kindle Fire, it […]

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Why Web Performance is More Important For Mobile

As Mark posted earlier this week, Google will soon start using performance as a factor in ranking search results for mobile websites. We all know that fast websites improve the user experience, lead to more revenue and conversions, and reduce operational costs. This is true for both desktop or mobile platforms. However I believe that […]

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Two Reasons You Should Look at SPDY: 58.23% and 64.33%

Google comes up with lots of interesting technology: PageRank, BigTable, self driving cars. The most interesting invention to me at least recently has been the development of SPDY, Google’s faster HTTP replacement protocol. But will SPDY take off like Gmail? Or end up like Dart, (or Wave, or pubsubhubbub…) Luckily I’ve seen two very important […]

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html5shiv and Serving Content From Code Repositories

There are a lot of interesting findings that came out of my analysis of how the Alexa Top 1000 is using HTTP compression. One finding was that JavaScript is the most common type of content served without compression. I hypothesize that this is due to websites linking to all these 3rd party JavaScript libraries and […]

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Performance aspects of Google’s HTML/CSS Style Guide

Today Google released their HTML/CSS Style Guide. While it is full of great advice to help manage a growing code base among multiple developers, I thought it would be interested to review the web performance implications of each of its recommendations. Despite being a just style guide, nearly all of its rules had performance ramifications. […]

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How Do Google’s Animated Doodles Work?

Sunday was Earth Day. As with many holidays or anniversaries, Google celebrated Earth Day with an animated doodle. This is certainly not the first animated doodle that Google has done. Since I have been speaking so much about images recently, I thought it would be interesting to see how Google creates small and fast animations. […]

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Should You Use JavaScript Library CDNs?

The concept is simple. Hundreds of thousands of websites use JavaScript libraries like jQuery or Prototype. Different websites you visit each download another identical copy of these libraries. You probably have a few dozen copies of jQuery in your browser’s cache right now. That’s silly. We should fix that. How? Well, if there was a […]

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