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Zoompf's Web Performance Blog

How to Improve Your Conversion Rates with a Faster Website

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This post was originally published by Zoompf as a guest blog on Moz.com on November 21, 2013. Due to the popularity of this guide we are also republishing here for your reference as well. Back in August the team at Zoompf published a joint research study with Moz analyzing How Website Speed Actually Impacts Search […]

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Web Performance Survey: How Ready Are the 5 Top US Online Retailers for Black Friday?

With Black Friday just 4 days away, I thought it would be interesting to conduct a website performance survey of 5 of the top US online retailers to see just how ready they are for the upcoming uptick in traffic. And since most sites focus the majority of their optimization efforts on their home pages, […]

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New Zoompf Features: CasperJS Support, Bulk Scans, and More!

We’ve been publishing a lot on our blog recently. We even published a great post on improving conversions via front-end website optimization over on Moz.com this week. But that’s not all we’ve been working on. At Zoompf, we’ve also been crazy productive, writing code long into the night, continuing to make Zoompf the best front-end […]

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How Fast Is… Barnes & Noble’s Georgia Tech Bookstore?

Our regular video series How Fast Is…? examines real world websites and details the cause of their performances issues as well as what should be done to solve them. After all, the best way to learn about front-end web performance is to see what other people are doing right and doing wrong. In this edition […]

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6 Ways to Speed Up Your WordPress Site

With WordPress arguably becoming the defacto Content Management System of the Internet, we frequently get questions asking for tips for speeding up WordPress installations. While the mantra “individual results may vary” should remain top of mind, there are fortunately some relatively easy best practices that will speed up almost any installation with minimal effort. 1. […]

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How to Audit Performance of Multiple Landing Pages in a Single Report

Q: I have several landing pages on my site that use the same basic code structure. How can I audit the performance of those pages in one Zoompf report without creating a separate scan for each page? We get this question relatively frequently at Zoompf, so I thought it would be helpful to publish a […]

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How Fast Is… Healthcare.gov?

Our regular video series How Fast Is…? examines real world websites and details the cause of their performances issues as well as what should be done to solve them. After all, the best way to learn about front-end web performance is to see what other people are doing right and doing wrong. In this edition […]

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X-Ray Your Website Performance: A Beginner’s Guide to Waterfall Charts

At Zoompf we work with dozens of website owners every month who are looking to improve the performance of their site. During these discussions we run across a wide variance in the knowledge levels about performance best practices: some are looking to squeeze out that last 500ms of page load time through advanced techniques, while others […]

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3 Must-Dos for the E-Commerce Web Team Before Black Friday

Over my career I’ve worked with hundreds of e-commerce retailers selling everything from tools to laptops to plus-sized clothing. With the exception of seasonal goods (flowers, Halloween costumes, pool toys), virtually all e-commerce sites share the same excitement and terror this time of year: preparing for the holiday shopping season. From Black Friday through Cyber Monday to […]

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Improving Search Rank by Optimizing your Time to First Byte

Back in August, Zoompf published newly uncovered research findings examining the effect of web performance on Google’s search rankings. Working with Matt Peters from Moz, we tested the performance of over 100,000 websites returned in the search results for 2000 different search queries. In that study, we found a clear correlation between a faster time to first […]

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