Zoompf's Web Performance Blog

Note: Archived Content

This is the archived version of the Zoompf blog. Since our acquisition by Rigor, all our new research and posts on web performance are being published on The Rigor Blog

The Surprising Thing about Pregnancy and Performance

When you or our loved once find out you’re pregnant, you start visiting the doctor and getting sonograms as soon as possible, right? You don’t wait until the baby is born to check things out. So, when you’re “pregnant” with a new website or web app, why would that be any different? Why would you […]

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What Orange Juice Can Teach You About Web Performance

When you set out to improve the performance of any process, one of the first things you consider is the concept of efficiency. According to Webster’s, efficiency is defined as “the ability to do something or produce something without wasting materials, time, or energy.” In the web perf world, there’s not a whole lot of […]

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Using real life collaboration to explain HTTP Caching

Do you still “collaborate” with your team or project team using individual Microsoft Word and Excel files? Let’s hope not, but if you still do, or you remember when you did, then you already have a solid understanding of how HTTP caching – done correctly – can dramatically, and simply improve your website’s performance. Here’s […]

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Web Performance is part of User Experience

There are many courses available today for individuals to learn how to design the user experience, or UX, for a website. All of these courses are slightly different, but generally encompass at least some of the following topical elements. Research to determine users’ problems or difficulties. Empathizing with the users’ journey, including problems and difficulties. […]

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What Fax Machines can teach us about Performance Testing

A long time ago, a friend was giving me a quick tour of his small business. At the time, the internet wasn’t yet what we know it as today, so fax was still a very popular medium of B2B communication. His company sent out millions of faxes every week for things like mortgage rates, product […]

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Announcing the New Face of Zoompf!

Today we’re pleased to announce the launch of the next generation of Zoompf, now in open beta to our existing Zoompf WPO customers! Our product team has been hard at work the last 6 months building out this significant overhaul to the Zoompf user interface, and we hope you’ll be happy with the results. In […]

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What Bagging Groceries Can Teach You About Web Performance

  While you’re looking at your web browser, let’s go grocery shopping. Just in your mind. OK, what’s your grocery list look like? How many times per week do you go to the grocery store? Are you a planner who makes a thorough list and only goes shopping once a week? Or are you a […]

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Web performance at the speed of light!

  Did you know the data on your website – text, images, code…everything! – travels at the speed of light? Hard to believe, isn’t it? But it’s true. The bits of data traveling from your web site to the browser screens of your audience move at the speed of light. So why isn’t your web […]

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Improve Performance with the 2 types of Image Optimization

There are many ways and means to improve performance of your web site. We highly recommend that you build every appropriate method into your web site application building process, rather than checking performance just prior to deployment and then making tweaks. One of the simplest methods of improving performance is optimizing the images that appear […]

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How to Keep your Site Fast for Mobile-Friendly

Note: This article was originally published by Zoompf on Moz.com last week regarding Google’s Mobile-Friendly changes rolling out this week. Since the topic is so popular and timely, we also wanted to share with our readers here at Zoompf… Cindy Krum recently published a must-read primer on Moz.com about the Mobile-Friendly changes which I highly […]

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