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Filtered By Category: Optimization

Note: Archived Content

This is the archived version of the Zoompf blog. Since our acquisition by Rigor, all our new research and posts on web performance are being published on The Rigor Blog

Using real life collaboration to explain HTTP Caching

Do you still “collaborate” with your team or project team using individual Microsoft Word and Excel files? Let’s hope not, but if you still do, or you remember when you did, then you already have a solid understanding of how HTTP caching – done correctly – can dramatically, and simply improve your website’s performance. Here’s […]

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What Bagging Groceries Can Teach You About Web Performance

  While you’re looking at your web browser, let’s go grocery shopping. Just in your mind. OK, what’s your grocery list look like? How many times per week do you go to the grocery store? Are you a planner who makes a thorough list and only goes shopping once a week? Or are you a […]

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Improve Performance with the 2 types of Image Optimization

There are many ways and means to improve performance of your web site. We highly recommend that you build every appropriate method into your web site application building process, rather than checking performance just prior to deployment and then making tweaks. One of the simplest methods of improving performance is optimizing the images that appear […]

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Check These 3 Things Before You Deploy

There are a number of steps to complete prior to deploying any web software into production, and every development shop or department has (or should have) its own very thorough process. But outside of that process, we’ve found these three very important performance items that are often overlooked. Any software development team would do well […]

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Ridiculously Easy: Use WP-Smush.it to Speed Up Your WordPress Web Performance

For quite some time here at Zoompf we’ve been trumpeting the benefits of image optimization for speeding up your website. It stands to reason that the majority of content on a typical website is images, and the data proves it: as of Feb 2015 the HTTP Archive reported the average web page is 64% images: […]

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SSL Performance Diary #2: HTTP Strict Transport Security

This post part of a series, where I discuss the steps I am taking to implement SSL on a website while simultaneously improving its performance. I previously discussed optimized SSL certificates. Today I’ll discuss a super easy SSL performance optimization that everyone should be doing: HTTP Strict Transport Security. When we were designing the web […]

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Improve Your Conversion Rates with Optimized Product Images

The following post was originally guest posted by Zoompf on the ChannelAdvisor ecommerce blog. For the e-commerce retailer, high quality images are critical to a positive buying experience. Rich, clear imagery can often make or break a successful sale. Of course as with everything in life, this comes at a cost. Did you know that […]

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Step-by-step Guide to Optimizing your Apache site with mod_pagespeed

If you host your own website running Apache and are not already checking out mod_pagespeed, you really should.  Created by Google, mod_pagespeed is “an open-source Apache module which automatically applies web performance best practices to pages, and associated assets (CSS, JavaScript, images) without requiring that you modify your existing content or workflow.” While there are […]

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Your Cyber Monday Could Have Been Better

Another Cyber Monday has come and gone. Adobe Systems, which tracked the top 2000 US retail sites, reported a record $2.29 Billion in sales, or a 16% increase from last year! What’s also interesting is this growth represented a 55% increase in the use of mobile devices, according to IBM in the same article. With […]

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Web Performance Survey: How Ready Are the 5 Top US Online Retailers for Black Friday?

With Black Friday just 4 days away, I thought it would be interesting to conduct a website performance survey of 5 of the top US online retailers to see just how ready they are for the upcoming uptick in traffic. And since most sites focus the majority of their optimization efforts on their home pages, […]

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