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Zoompf's Web Performance Blog

Note: Archived Content

This is the archived version of the Zoompf blog. Since our acquisition by Rigor, all our new research and posts on web performance are being published on The Rigor Blog

Is Your Website Performing Like A Formula One Race Car?

 wpengine on April 30, 2013. Category: Guide

Great Websites Are Like Formula One Race Cars

Have you ever seen a formula one race car in action? These cars are closer to jet fighters than Ferraris. They gracefully wind through circuit tracks averaging three miles long, closely resembling the twists and turns of a California mountain road, along with twenty five other cars. Oh, and they are traveling at an average speed of 215 miles an hour! Minor changes to weight, suspension, or even the tire material can make the difference between champion and chump in a formula one race. Millions of dollars are spent every year to make sure that these special vehicles are optimized for championship performance.

racecar

Great websites are like formula one race cars. They are visually appealing, really fast, and bring in lots of money for the people who own them. Similarities abound because speed and performance depend heavily on small tweaks. Minor changes to the code of a website can result in a company going from champion to chump in user experience. Here is an interesting fact: For every additional two seconds it takes for your page to load, you lose 4% in revenue because customers leave or abandoning shopping carts. Every second lost is money lost.

The ideal page load time is 2 seconds. Every second over that is detrimental, click here for a FREE performance scan and see if you’re losing revenue.

Every company has a championship team in place working on their website. That team has a process that they follow when releasing new updates to the website, especially if they are following agile methodologies. Without proper web performance optimization, every update creates something to slow down your website. You now know that every second lost is money lost. Here is the catch 22: your team knows that web performance is critical, but there are not enough hours in the day to write the next iteration of code, optimize it, and make sure that all of the current code is optimized for web performance. The other side of the coin is that it is very costly to hire a person specifically for this role. So what do you do?

The solution is to add an automated web performance optimization tool to your development process. This will make sure that each new line of code your release is fully optimized for web performance. With a tool like this, your team can click one button and have everything they need to optimize the website at their fingertips. Your website is back to being a champion formula one car, no more revenue is lost, and the team is happier because their job just got easier.

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