Zoompf's Web Performance Blog

Note: Archived Content

This is the archived version of the Zoompf blog. Since our acquisition by Rigor, all our new research and posts on web performance are being published on The Rigor Blog

How Fast Is… Best Buy.com?

 Billy Hoffman on September 8, 2011. Category: Uncategorized

Our regular video series How Fast Is…? examines real world websites and details the cause of their performances issues as well as what should be done to solve them. After all, the best way to learn about front-end web performance is to see what other people are doing right and doing wrong. In this edition of How Fast Is…? we analyze online retailer Best Buy.

Best Buy is an extremely successful retailer. It has both an impressive online store as well as traditional brick and mortar locations. Best Buy is a candidate to examine for before because:

  • Performance is critical for online retailers to maximize sales and avoid shopping cart abandonment.
  • Best Buy is large enough to have the resources to devote to web performance.
  • Best buy does such a significant amount of business that even a few percentage points of improvement translates into a large amount of money.
  • Best Buy’s online infrastructure is so large that the operational cost savings from reducing bandwidth and server load can be substantial.

As this video shows, Best Buy has a number of issues which, if address, could significantly improve the performance of their website.

Know a site we should make a video about? Contact us and you may see a future episode about it.


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