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Zoompf's Web Performance Blog

Performance Test Your Password Protected Pages, New Export Options and More!

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Just 2 weeks after announcing our new Recurring Performance Tests, we have two more great features to announce for our Zoompf WPO Beta! Test Your Password Protected Pages If you’re hosting a full blown web based application (like Zoompf), or even a smaller password protected area of your content/ecommerce site, you’ll like this feature. The […]

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The SEO Expert’s Guide to Web Performance Using WebPageTest

Note: we guest posted this guide earlier this week on Moz.com and wanted to share with our Zoompf readers as well. We hope you find it useful! Any SEO professional knows that both site performance and user experience play an important role in search engine rankings and conversion rates. And just like there are great […]

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From Alert Email to Backup Fail to Performance Problem

If you got an alert email from your performance monitoring solution telling you your site was now loading 600 ms slower, what would you do? What is your process to figuring out what happened and what you need to do to fix it? This is the story of how one of our customers came to […]

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Performance Tools and Half of a Plumber

Needing a plumber is never fun, and always stressful. But when there’s a water or sewage problem, you want it fixed right away. When you call the plumber, you want three things: A prompt response, even at 3am on Christmas morning The plumber to figure out and tell you exactly what’s wrong The plumber to […]

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Take out the Hassle with Recurring Performance Tests

The march of innovation continues here at Zoompf! First announced less than 2 months ago, the new WPO beta represented a huge leap forward in the usability of our commercial product and offered many great new features including waterfall charts, site content rollups, third party analysis, new mobile testing options, and a heck of a […]

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Compare Historical Performance, Test Your Competition…and Drugs!

So far the response to our new beta version of Web Performance Optimizer has been fantastic! Beyond a completely overhauled user interface, we’ve also exposed a mountain of new data to aid you in your performance testing efforts: third party content rollups, new mobile testing options (iPhone 5&6, Samsung Galaxy, iPad, portrait vs landscape,…), full […]

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The Surprising Thing about Pregnancy and Performance

When you or our loved once find out you’re pregnant, you start visiting the doctor and getting sonograms as soon as possible, right? You don’t wait until the baby is born to check things out. So, when you’re “pregnant” with a new website or web app, why would that be any different? Why would you […]

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What Orange Juice Can Teach You About Web Performance

When you set out to improve the performance of any process, one of the first things you consider is the concept of efficiency. According to Webster’s, efficiency is defined as “the ability to do something or produce something without wasting materials, time, or energy.” In the web perf world, there’s not a whole lot of […]

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Using real life collaboration to explain HTTP Caching

Do you still “collaborate” with your team or project team using individual Microsoft Word and Excel files? Let’s hope not, but if you still do, or you remember when you did, then you already have a solid understanding of how HTTP caching – done correctly – can dramatically, and simply improve your website’s performance. Here’s […]

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Web Performance is part of User Experience

There are many courses available today for individuals to learn how to design the user experience, or UX, for a website. All of these courses are slightly different, but generally encompass at least some of the following topical elements. Research to determine users’ problems or difficulties. Empathizing with the users’ journey, including problems and difficulties. […]

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