About Zoompf

Our Belief

All websites should be fast

Yes, performance optimization should be easy, but web apps are complex. They span multiple departments and change frequently. There’s always a hurry-up to market, and the existing tools to build in fast performance just aren’t good enough.

Our Mission

Built-in performance is the only way to achieve the fastest performance. You can’t just sprinkle on performance after you go live. At Zoompf, we’re here to save you time and make it easier to build the fastest site for your users from the start. Our hosted performance auditing platform makes it easy to access all the best tools and techniques from anywhere, allowing you to achieve the best performance in a repeatable process that integrates seamlessly with your existing workflow.

Zoompf Leadership Team

Mark Isham, CEO

Mark joined the Zoompf team in early 2013, bringing with him over 15 years of high-growth technology startup leadership experience. Prior to Zoompf, Mark served in numerous senior engineering leadership positions at ChannelAdvisor, a fast growing SaaS based e-commerce startup that connects thousands of well known retailers to hundreds of online demand channels such as Amazon, eBay, Google and Facebook. Mark’s experience at ChannelAdvisor spanned from “day one” startup challenges to a 400+ employee, multi-national 24/7 e-commerce platform that transacted over $4B yearly on a vast, highly scalable architecture.

Mark’s extensive leadership experience and “many hats” skillset are a welcome new addition to the Zoompf team.

Billy Hoffman, Founder and CTO

Zoompf was founded by Billy Hoffman, a well recognized expert in the field of the web application development technologies and web security. Billy served as a research director for leading web app security software firm SPI Dynamics (acquired by Hewlett-Packard in August 2007). Following the acquisition, Billy served as Director for Hewlett-Packard’s Web Security Research Group. Billy’s research focused on Web 2.0 technology and security threats, automated discovery of web application vulnerabilities, and web crawling technologies.

As Billy conducted deep analysis of web application development and design, he consistently noted that the performance of most websites was suboptimal. This extensive research set the stage for applying his web crawling technology expertise beyond security, to a whole new mission. Maximum Performance.

“As fixed and mobile networks have been dramatic performance improvements, in many cases applications have not kept up and are now the bottleneck in improving the user experience,” observes Billy. “In an always-on, instant-gratification world, web application speed is becoming the next competitive advantage. Companies need to not just monitor, but actively work to improve application speed to keep up with user expectations. The good news is that many companies can make simple changes that provide significant improvements in their application performance and user experience.”

“Things that aren’t running efficiently, just kind of fundamentally annoy me. In creating Zoompf we said, ‘Wait a minute, we can do a better job with this. We can help identify some really easy optimizations and get huge returns.'”