Performance is a huge factor in user experience and revenue.
Slow makes users bail.
Two seconds is “the new threshold in terms of an average online shopper’s expectation for a webpage to load,” says Forrester.
Slow is not good for the ones that stay.
Users interact less with a slow site, and think less of your brand. Bottom line: your conversion rate is less than it really should be.
Slow reduces revenue.
A slow site creates a backlog of ads and other revenue-generating content from reaching your users. According to Google, “A half second delay in load time results in a 20% drop in ad revenue.”
Last-minute performance just doesn’t work.
Last-minute is expensive.
If you don’t test early, often and holistically, there will inevitably be performance problems. And those problems will compound. Fixing problems late in the development cycle is expensive, resource-intensive and time-consuming.
It delays launch, or delivers a slow site.
Some problems are too big to fix last-minute. Which presents you with the unfortunate choice of delaying your launch, or delivering sub-optimal speed and sub-optimal user experience.
Built-in guarantees fast. Eliminates furious.
No more last-minute scramble.
Built-in performance is the power to manage the performance process. Decide which issues to address and when. Track progress. Validate performance. And deliver a site that is as fast as it can possibly be. Every time. Even in the craziest application lifecycle.
No more sub-optimal aftertaste.
Built-in performance is Optimal Optimization. It means you’re delivering the fastest site possible, in the cheapest way, with the most confidence and least headaches. With plenty of time to focus on what you do best: build awesome websites.
The Zoompf Difference
Lots of companies have “web performance tools” and its its often not clear exactly what a tool does and how it helps. Zoompf’s focus is exclusively on analyzing your site and identifying specific issues which are slowing it down. Here is how Zoompf compares to other common performance tools..
Load Testing
Load testing tools simulates a large number of users using your site all at once. It helps you answer the question: How fast are my web apps? While important, this unfortunately doesn’t answer the question: How can I make my web apps faster? That’s where Zoompf comes in.
Performance Monitoring
Like load testing, performance monitoring tools routinely how quickly your website loads for end-users in different locations all over the world. It can alert you when you website is responding slowly. However, it does not tell you why your website is slow. And it doesn’t tell you how to fix the content that’s making your site slow.
Accelerators
Accelerators are filters that sit in front of your website and optimize a small number of performance issues on-the-fly. But they don’t solve everything. And they don’t help you identity and fix the root issues in your website, they only mask the problem. Accelerators can be a good short term solution to your performance problems and Zoompf helps you know when and where to apply accelerators, and if they are a good value.
What is Zoompf?
Zoompf Web Performance Optimizer (WPO) is a cloud-based tool for on-demand web performance testing and optimization. The first and only tool that makes it possible to build maximum performance into your site, and drop seconds off page-load times, improve user satisfaction, drive additional revenue, and reduce operational costs.
About WPO
Zoompf WPO Checks for:
Learn more about the 380 performance issues Zoompf checks for
