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Zoompf's Web Performance Blog

You Need A Website Migration Plan!

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This week we launched our newly redesigned site. To our visitors, this new site just magically appeared late on Friday, July 26th. However for us, there was weeks of work. And when it came time to launch, Mark insisted that we do something I had never done before: put together a migration plan. At first, […]

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Introducing the New Face of Zoompf!

  At Zoompf we pride ourselves on listening to our customers to build the product they NEED, not the one we think they need. Over the last 6 months, the team has been incredibly busy responding to your requests and building out some fantastic new features. You asked for an easier way to share performance […]

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How Fast Is… Warby Parker?

Our regular video series How Fast Is…? examines real world websites and details the cause of their performances issues as well as what should be done to solve them. After all, the best way to learn about front-end web performance is to see what other people are doing right and doing wrong. In this edition […]

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Chrome’s Data Compression Proxy

Earlier this year, Google rolled out a new feature for beta versions of mobile Chrome: The Data Compression Proxy. When enabled, your mobile device proxies all its non-SSL web traffic over a SPDY connection to servers at Google. This might sound like something you have heard before. Back when Amazon launched the Kindle Fire, it […]

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How Fast is… Comic-Con.org?

Our regular video series How Fast Is…? examines real world websites and details the cause of their performances issues as well as what should be done to solve them. After all, the best way to learn about front-end web performance is to see what other people are doing right and doing wrong. In this edition […]

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39% of Windows Users Don’t Use IE

With the IE11 getting closer to release with Windows 8.1, I thought it was a good time to look at where IE is now and what that tells us about how people browse the web. According to NetMarketShare the total market share for Windows among traditional computers (desktops and laptops) is 91%. NetMarketShare also reports […]

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Why Web Performance is More Important For Mobile

As Mark posted earlier this week, Google will soon start using performance as a factor in ranking search results for mobile websites. We all know that fast websites improve the user experience, lead to more revenue and conversions, and reduce operational costs. This is true for both desktop or mobile platforms. However I believe that […]

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Slow Mobile Sites Soon to Impact Search Rank

As you may recall, back in 2010 Google announced that website speed was now a factor in search ranking. The extent of impact and exact algorithm remains a trade secret to Google, but has been open to much industry speculation in the last few years. Recently, though, Matt Cutts the head of search spam quality […]

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2 Common Mistakes We Make with Web Performance Statistics

The web performance industry is blessed with a wealth of statistics about how performance directly affects your business. It is fantastic to be able to refer to all these great figures to make the case for web performance. Unfortunately, people make 2 common mistakes when sharing or applying web performance statistics that can actually invalidate […]

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3 Ways Web Designers Can Help Website Performance

Web Designers have a tough job: not only are they on the hook to make a website “beautiful”, they must possess the patience of a saint. Everyone has a different opinion of what looks good, and deadlines are always tight. To make matters worse, web designers rarely have time to think about web performance, which […]

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