up

Zoompf's Web Performance Blog

Slow Mobile Sites Soon to Impact Search Rank

TwitterLinkedInGoogle+FacebookShare

As you may recall, back in 2010 Google announced that website speed was now a factor in search ranking. The extent of impact and exact algorithm remains a trade secret to Google, but has been open to much industry speculation in the last few years. Recently, though, Matt Cutts the head of search spam quality […]

Read More

2 Common Mistakes We Make with Web Performance Statistics

The web performance industry is blessed with a wealth of statistics about how performance directly affects your business. It is fantastic to be able to refer to all these great figures to make the case for web performance. Unfortunately, people make 2 common mistakes when sharing or applying web performance statistics that can actually invalidate […]

Read More

3 Ways Web Designers Can Help Website Performance

Web Designers have a tough job: not only are they on the hook to make a website “beautiful”, they must possess the patience of a saint. Everyone has a different opinion of what looks good, and deadlines are always tight. To make matters worse, web designers rarely have time to think about web performance, which […]

Read More

Transportable Web Performance Statistics

I love reading statistics about how web performance optimizations help companies become more successful. Especially statistics that take a different form than the standard “For every [some bad thing], [some good thing] stops happening”. This is why I took notice of an Analyst Insight report on web performance optimization published last month by the Aberdeen […]

Read More

Zoompf WPO June 2013 Release

A little less than a month ago, Zoompf released a crop of new features to our WPO product. Today we updated the product again with more new features and improvements to help enterprises find and fix the performance problems that are slowing down their sites. Trending Graphs One of the main features of Zoompf is […]

Read More

3 Reasons Why Marketing Should Care About Web Performance

Think the performance of your website is just something for the engineers to worry about? Think again. Slow website performance is increasingly impacting the ability to translate your marketing budget into qualified leads and online sales. While you can try to spend your way out of it (more traffic = more leads, right?), often a short […]

Read More

9 Top Online Retailers Race in the First Web Performance Derby

If you’ve never checked out WebPageTest, you should. It’s a fantastic open source web performance analysis tool supported primarily by Google. One of the great new features of WebPageTest is the ability to capture video showing how long it takes your site to load relative to your competition. This is a great way to objectively […]

Read More

Achieving Better Image Optimization with Lossy Techniques

According to the HTTP Archive, images are the dominant form of content on the web today. They account for the largest number of requests when loading a webpage as well as the most amount of data that is transferred to the client. This is a continuing trend. Clearly learning how to properly optimize images is […]

Read More

How Fast Is… Time.com?

Our regular video series How Fast Is…? examines real world websites and details the cause of their performances issues as well as what should be done to solve them. After all, the best way to learn about front-end web performance is to see what other people are doing right and doing wrong. In this edition […]

Read More

Getting Web Performance Buy-In

I don’t need to convince you that web performance is important. You are already reading a blog about web performance. And hopefully, all our great blog posts, white papers, How Fast Is… videos, and industry analysis has inspired you to start a web performance optimization program at your company. But how do you do that? […]

Read More