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Zoompf's Web Performance Blog

Top 9 US News Sites Race for Fastest Site

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Back in May, we had a lot of fun staging a mock Kentucky Derby style race of web performance for the top 9 online retailers, based on Alexa Traffic. Beyond satisfying the curiosity of the fastest retailer in the land (It was IKEA at 1.4 seconds), it was also a great excuse to play with […]

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Establish a Performance Culture with Front-End Ops

At Zoompf we talk with a lot of web teams doing great things, but are continually amazed by how often we hear something like this: “I totally get the value of fast performance, but (insert name here) won’t let me spend any time on this.” It’s little wonder so many top websites are struggling with […]

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Web Performance Basics for the Marketing Team

While it’s obvious that a slow website can be frustrating to your users, you may be surprised at just how big an impact site performance can have on your sales and lead conversions. In this post we’re going to share research that provides quantifiable guidance on just how big an impact your site speed can […]

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Automatically Find and Log Performance Issues with JIRA

At Zoompf, we believe that you should test for performance problems the same way you test for functional defects: early and often! One of the best ways to do that is with Zoompf WPO’s Continuous Auditing feature. Using this feature, Zoompf will continuously scan your web application for performance defects, sending a detailed email report […]

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How Website Speed Actually Impacts Search Ranking

Recently Zoompf posted a guest blog to Moz.com discussing its recent study analyzing the impact of web performance on search ranking. The results surprised even us, and are worth digging into for anyone concerned about their search ranking. Below is an excerpt of this post, you can check out the full post on Moz.com.   Google […]

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You Need A Website Migration Plan!

This week we launched our newly redesigned site. To our visitors, this new site just magically appeared late on Friday, July 26th. However for us, there was weeks of work. And when it came time to launch, Mark insisted that we do something I had never done before: put together a migration plan. At first, […]

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Introducing the New Face of Zoompf!

  At Zoompf we pride ourselves on listening to our customers to build the product they NEED, not the one we think they need. Over the last 6 months, the team has been incredibly busy responding to your requests and building out some fantastic new features. You asked for an easier way to share performance […]

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How Fast Is… Warby Parker?

Our regular video series How Fast Is…? examines real world websites and details the cause of their performances issues as well as what should be done to solve them. After all, the best way to learn about front-end web performance is to see what other people are doing right and doing wrong. In this edition […]

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Chrome’s Data Compression Proxy

Earlier this year, Google rolled out a new feature for beta versions of mobile Chrome: The Data Compression Proxy. When enabled, your mobile device proxies all its non-SSL web traffic over a SPDY connection to servers at Google. This might sound like something you have heard before. Back when Amazon launched the Kindle Fire, it […]

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How Fast is… Comic-Con.org?

Our regular video series How Fast Is…? examines real world websites and details the cause of their performances issues as well as what should be done to solve them. After all, the best way to learn about front-end web performance is to see what other people are doing right and doing wrong. In this edition […]

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