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Zoompf's Web Performance Blog

Zoompf WPO June 2013 Release

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A little less than a month ago, Zoompf released a crop of new features to our WPO product. Today we updated the product again with more new features and improvements to help enterprises find and fix the performance problems that are slowing down their sites. Trending Graphs One of the main features of Zoompf is [...]

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3 Reasons Why Marketing Should Care About Web Performance

Think the performance of your website is just something for the engineers to worry about? Think again. Slow website performance is increasingly impacting the ability to translate your marketing budget into qualified leads and online sales. While you can try to spend your way out of it (more traffic = more leads, right?), often a short [...]

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9 Top Online Retailers Race in the First Web Performance Derby

If you’ve never checked out WebPageTest, you should. It’s a fantastic open source web performance analysis tool supported primarily by Google. One of the great new features of WebPageTest is the ability to capture video showing how long it takes your site to load relative to your competition. This is a great way to objectively [...]

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Achieving Better Image Optimization with Lossy Techniques

According to the HTTP Archive, images are the dominant form of content on the web today. They account for the largest number of requests when loading a webpage as well as the most amount of data that is transferred to the client. This is a continuing trend. Clearly learning how to properly optimize images is [...]

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How Fast Is… Time.com?

Our regular video series How Fast Is…? examines real world websites and details the cause of their performances issues as well as what should be done to solve them. After all, the best way to learn about front-end web performance is to see what other people are doing right and doing wrong. In this edition [...]

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Getting Web Performance Buy-In

I don’t need to convince you that web performance is important. You are already reading a blog about web performance. And hopefully, all our great blog posts, white papers, How Fast Is… videos, and industry analysis has inspired you to start a web performance optimization program at your company. But how do you do that? [...]

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Announcing our May 2013 Release!

At Zoompf we’re constantly looking for better ways to help you not only improve your website performance, but keep your website fast over time. We’ve been busy over the last few months, and wanted to take a moment to update you on the many new enhancements added to the Zoompf product recently. As always, the [...]

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Top Alexa Sites Averaging 9.5 Seconds Page Load Time

In our recent post, 5 common Causes of Slow Website Performance, we talked through some common performance optimization gaps that appeared in our recent analysis of the Alexa Top 1000 websites. Since so much interesting data came back from that exercise, we wanted to followup with some additional insights about the raw page load times [...]

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Is Your Website Performing Like A Formula One Race Car?

Great Websites Are Like Formula One Race Cars Have you ever seen a formula one race car in action? These cars are closer to jet fighters than Ferraris. They gracefully wind through circuit tracks averaging three miles long, closely resembling the twists and turns of a California mountain road, along with twenty five other cars. [...]

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Maximizing SPDY and SSL performance

Last week I again spoke at the Responsive Web Design Summit 2013 about SPDY and SSL. Performance has become some intertwined with web development, that Ari and Christopher decided to merge their Web Performance Summit conference into their RWD Summit. Attendance for the performance track of the RWD Summit was easily double that of Web [...]

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