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Zoompf's Web Performance Blog

How Fast Is… Healthcare.gov?

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Our regular video series How Fast Is…? examines real world websites and details the cause of their performances issues as well as what should be done to solve them. After all, the best way to learn about front-end web performance is to see what other people are doing right and doing wrong. In this edition […]

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X-Ray Your Website Performance: A Beginner’s Guide to Waterfall Charts

At Zoompf we work with dozens of website owners every month who are looking to improve the performance of their site. During these discussions we run across a wide variance in the knowledge levels about performance best practices: some are looking to squeeze out that last 500ms of page load time through advanced techniques, while others […]

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3 Must-Dos for the E-Commerce Web Team Before Black Friday

Over my career I’ve worked with hundreds of e-commerce retailers selling everything from tools to laptops to plus-sized clothing. With the exception of seasonal goods (flowers, Halloween costumes, pool toys), virtually all e-commerce sites share the same excitement and terror this time of year: preparing for the holiday shopping season. From Black Friday through Cyber Monday to […]

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Improving Search Rank by Optimizing your Time to First Byte

Back in August, Zoompf published newly uncovered research findings examining the effect of web performance on Google’s search rankings. Working with Matt Peters from Moz, we tested the performance of over 100,000 websites returned in the search results for 2000 different search queries. In that study, we found a clear correlation between a faster time to first […]

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Top 9 US News Sites Race for Fastest Site

Back in May, we had a lot of fun staging a mock Kentucky Derby style race of web performance for the top 9 online retailers, based on Alexa Traffic. Beyond satisfying the curiosity of the fastest retailer in the land (It was IKEA at 1.4 seconds), it was also a great excuse to play with […]

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Establish a Performance Culture with Front-End Ops

At Zoompf we talk with a lot of web teams doing great things, but are continually amazed by how often we hear something like this: “I totally get the value of fast performance, but (insert name here) won’t let me spend any time on this.” It’s little wonder so many top websites are struggling with […]

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Web Performance Basics for the Marketing Team

While it’s obvious that a slow website can be frustrating to your users, you may be surprised at just how big an impact site performance can have on your sales and lead conversions. In this post we’re going to share research that provides quantifiable guidance on just how big an impact your site speed can […]

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Automatically Find and Log Performance Issues with JIRA

At Zoompf, we believe that you should test for performance problems the same way you test for functional defects: early and often! One of the best ways to do that is with Zoompf WPO’s Continuous Auditing feature. Using this feature, Zoompf will continuously scan your web application for performance defects, sending a detailed email report […]

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How Website Speed Actually Impacts Search Ranking

Recently Zoompf posted a guest blog to Moz.com discussing its recent study analyzing the impact of web performance on search ranking. The results surprised even us, and are worth digging into for anyone concerned about their search ranking. Below is an excerpt of this post, you can check out the full post on Moz.com.   Google […]

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You Need A Website Migration Plan!

This week we launched our newly redesigned site. To our visitors, this new site just magically appeared late on Friday, July 26th. However for us, there was weeks of work. And when it came time to launch, Mark insisted that we do something I had never done before: put together a migration plan. At first, […]

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