Vote for Zoompf at DiscoveringStartups.com

June 29, 2010

Last week was a big week for Zoompf. We launched our new On-Demand Zoompf WPO SaaS offering, we released our 2010 State of Web Performance report, and we presented our performance findings during the Ignite Sessions on Tuesday night at O’Reilly’s Velocity Conference in Santa Clara, CA . We were covered in the press at NetworkWorld.com, CTOEdge.com, and TMCnet.com.

We were also profiled on DiscoveringStartups.com. This site focuses exclusively on new startup companies and their product offerings. A cool feature of the site is that DiscoveringStartups.com encourages readers to vote for the coolest, most interesting startup company profiled each month. If you love what Zoompf does and our free performance scanning service, please vote for Zoompf at DiscoveringStartups.com. To vote, go to this article about Zoompf and click the blue Vote button to the right of the article title, as shown below. We appreciate your support!

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Zoompf Releases Industry Report and Launches Zoompf WPO

June 21, 2010

Today we have two exciting announcements with Zoompf.

2010 State of Web Performance Report

Our first announcement is the release of our 2010 State of Web Performance report. Zoompf used our technology to assess the Alexa Top 1000 for performance defects to determine how well they have implemented proven web performance optimization techniques. Our research shows that even the largest sites on the web have trouble implementing even the most basic of performance optimization. Just consider lossless optimizations like HTTP compression, minification, and image crunching. Zoompf found that had these optimizations been properly implemented, there would be a 20% reduction in bandwidth across the entire Alexa Top 1000. This is a startling number. 1 byte of our every 5 bytes of web traffic is wasted bloat that can be eliminated using common performance optimizations, some of which are over a decade old!

There are way too many findings to reveal them all here. The 2010 State of Web Performance report is over 25 pages long and is packed full of statistics, analysis, and advice on how organizations can learn from the successes and failures of the Alexa Top 1000. Download your free copy now.

Download Zoompf’s 2010 State of Web Performance report.

I will be presenting results and highlights from our 2010 State of Web Performance at the Velocity Conference Tuesday night at the Ignite Sessions. If you are attending come watch a humorous trek through 90,000 URLs of content!

New Product Offering

Our second announcement is that today Zoompf launches a new product: Zoompf Web Performance Optimizer (WPO). Zoompf WPO is a web-based SaaS that allows you to assess any web application for over 300 different performance issues, from anywhere, at anytime. Zoompf WPO goes beyond our free performance assessment in several key ways:

• Coverage: Zoompf WPO Scans your entire application for performance problems.
• Depth: Zoompf WPO tests your app for over 300 problems and provides comprehensive information about each issue. Users receive details about each problem and its causes, complete with graphs and diagrams, as well as full remediation advice including configuration settings, code snippets, and implementation best practices.
• Root Cause: Zoompf WPO allows you to drill down into any performance issues and highlights the text or code in a response that is causing the performance problem.
• Rich Reports: Zoompf WPO offers 10 different reports to help you understand the issues and the impact of your changes. WPO also generates prioritized action plans, so you know exactly what IT operations or the designers should work on first to get the biggest improvement.
• Assessment History: Zoompf WPO keeps track of all your past performance assessments. This allows you to measure and track performance defects across the entire the development and deployment of the application.

Pricing for Zoompf WPO starts at just $99 a month and is available now. Learn more about Zoompf WPO.

We extremely excited and proud to launch our Zoompf Web Performance Optimizer product and release this groundbreaking industry report. Our mission at Zoompf is to enabled web designers, web developers, and IT operations to build fast web applications. The addition of Zoompf WPO to our existing free web performance scanning service and our professional services provides an entire suite of performance products and services to fulfill this mission. I encourage you to take a look at our web performance products and services today and see how Zoompf can help you.

If you are attending the Velocity conference drop by and say hello, or reach out to us for a face-to-face meeting. You can contact us on twitter (@zoompf), through email (info@zoompf.com) or call us at 1-404-414-2000.

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Free Report Gets Face-lift and New Features

June 11, 2010

Today we have a cool announcement. We have revamped the look and feel of our free performance reports and added a new feature: a Site Savings Estimate. Understanding the impact and savings of specific optimizations is critical to prioritize all the performance improvements you want to make to a website. This is why we added Savings Tables to our free report 2 months ago. Savings Tables allowed you to see exactly how many bytes would be saved with each resource and highlighted how a specific improvement would affect your web content.

While it important to know that, for example, losslessly optimizing your PNG images would save 17%, this figure could use more context. What is the total size of all the content that was downloaded? What percentage of the content are PNG images? If I reduce my PNG images by 17%, how much did I reduce the size of the total amount of content?

To help provide this context, Zoompf has added Site Savings Estimates to our reports. A Site Savings Estimate tells you how much bandwidth savings you will achieve across all of your site’s content. To calculate this we first look at all the content and resources that was downloaded. Next, we look at what optimizations have not been applied to all this content. If we applied those optimizations, such as HTTP compression or unoptimized images, how much smaller will the total amount of content be? This is how we determine the Site Savings Estimate.

Of course, the savings you achieve across all your content depends on the optimizations that you make. This is why Zoompf provides the Site Saving Estimate consists as range of savings. The lower number is how much savings occurs if lossless optimizations are applied across all of the content Zoompf analyzed. The higher number, we calculate how much savings would occur if we applied lossless optimizations, and, where appropriate, applied lossy optimizations such as converting PNG24 images to PNG8. Notice we say where appropriate. Sure you could save a ton of traffic by converting all your PNG images to PNG8. However that is not reasonable or appropriate. However, if a PNG24 is a reasonable candidate for a conversion to PNG8, that optimization would be considered. This allows us to provide a range of savings, based on how conservative or aggressive you wish to be in you size optimizations

The Site Savings Estimate, complemented with our Zoompf Performance Rank, provides a powerful way to quickly to assess the performance of a website. The Zoompf Performance Rank denotes how many performance issues you website has, while the Site Savings Estimate tells you how much bloated and waste your site has that can be removed to drop bandwidth consumption. Test your site now using our free web performance assessment service and find out how much you can save!

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