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Zoompf's Web Performance Blog

Zoompf Joins ATDC Select

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We continue to be amazed by the overwhelmingly positive reception to our Web Performance Optimizer product and our public Zoompf Alerts Beta, as well and the tremendous recent growth of Zoompf. In the spirit of this, today we’re proud to announce a terrific new milestone in our journey: Zoompf is the newest member of the […]

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Use the Right Web Performance Tools for the Job

Here at Zoompf, our job is to help you do two things. First, we figure out what’s causing your web site to perform poorly, and, second, to fix it. We’re kind of like an electrician/plumber/HVAC guy for your website, except that we’re always there, and we have fantastic tools. Now, just like when you have […]

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Treat Web Performance Issues Like Software Bugs

When was the last time you received, saw, or even heard of a web performance issues report that preceded or followed a bug report? Why is it that when someone reports a bug in our software, that bug gets: (1) thoroughly investigated, (2) documented, and (3) scheduled within some form or fashion of bug tracking […]

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Performance Optimization is a Process Not an Event

If someone asks you, "is your website optimized?" your answer should always be "no", because, like software, it’s never done. Optimizing your website’s performance is not a one time event, but rather a seamless, repeatable, and non-disruptive process that the web team implements for applying performance optimizations. The concept of website performance optimization is simple, […]

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Two New Zoompf Features

I’m happy to announce two new and long requested features here at Zoompf: auditing resources like a browser and hostname targeting. Auditing Modes Zoompf has always been able to crawl your website and scan multiple pages for performance issues. This is a great way to ensure that all of your pages are following performance best […]

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I Doubled the Speed of Our Product with Multiple Row Inserts

This is the story about how I discovered something stupid that I did with our database. Fixing this mistake made our performance scanner twice as fast and dropped our database query count by 2/3! This is a huge win for our customers who can now get performance findings 2x quicker. And while I’m a little […]

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Ridiculously Easy: Use WP-Smush.it to Speed Up Your WordPress Web Performance

For quite some time here at Zoompf we’ve been trumpeting the benefits of image optimization for speeding up your website. It stands to reason that the majority of content on a typical website is images, and the data proves it: as of Feb 2015 the HTTP Archive reported the average web page is 64% images: […]

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SPDY is Dead. Long Live HTTP/2!

Earlier this week Google announced that they will deprecate support for SPDY and transition to HTTP/2. As we have discussed before, SPDY was Google's experiment in making the web faster by improving the way your browser communicates with websites. SPDY formed the basis for HTTP/2 and has been largely replaced by it. With HTTP/2 is […]

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Detected and Optimizing Mismatched Image Formats

Serving the wrong image type can really hurt web performance. An improperly saved image can waste bandwidth and delay the page load time. In this blog post, I’ll show how you can use the file and grep commands to quickly, easily, and automatically find mismatched images that look like one image type but are actually […]

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How to Automatically Bundle Your CSS and Javascript in ASP.Net

Last year I wrote a beginner’s guide to using mod_pagespeed in Apache that allows the Apache developer to recognize significant performance optimizations for their site with very little effort. I thought it might be fun to revisit this topic, but this time focus on a great library for ASP.Net developers: System.Web.Optimization. In this post I […]

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