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Zoompf's Web Performance Blog

Web performance at the speed of light!

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  Did you know the data on your website – text, images, code…everything! – travels at the speed of light? Hard to believe, isn’t it? But it’s true. The bits of data traveling from your web site to the browser screens of your audience move at the speed of light. So why isn’t your web […]

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Improve Performance with the 2 types of Image Optimization

There are many ways and means to improve performance of your web site. We highly recommend that you build every appropriate method into your web site application building process, rather than checking performance just prior to deployment and then making tweaks. One of the simplest methods of improving performance is optimizing the images that appear […]

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How to Keep your Site Fast for Mobile-Friendly

Note: This article was originally published by Zoompf on Moz.com last week regarding Google’s Mobile-Friendly changes rolling out this week. Since the topic is so popular and timely, we also wanted to share with our readers here at Zoompf… Cindy Krum recently published a must-read primer on Moz.com about the Mobile-Friendly changes which I highly […]

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Check These 3 Things Before You Deploy

There are a number of steps to complete prior to deploying any web software into production, and every development shop or department has (or should have) its own very thorough process. But outside of that process, we’ve found these three very important performance items that are often overlooked. Any software development team would do well […]

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New Features: Multiple Interactive Waterfalls and HAR Importing

Waterfall diagrams are an invaluable tool when determining the root cause of slow websites. They provide a wealth of data that experts can use to gain great insight. At Zoompf, we focus on helping you discover problems by automatically analyzing your website for over 400 front-end performance issues. Today we have added 2 great features […]

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Zoompf Joins ATDC Select

We continue to be amazed by the overwhelmingly positive reception to our Web Performance Optimizer product and our public Zoompf Alerts Beta, as well and the tremendous recent growth of Zoompf. In the spirit of this, today we’re proud to announce a terrific new milestone in our journey: Zoompf is the newest member of the […]

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Use the Right Web Performance Tools for the Job

Here at Zoompf, our job is to help you do two things. First, we figure out what’s causing your web site to perform poorly, and, second, to fix it. We’re kind of like an electrician/plumber/HVAC guy for your website, except that we’re always there, and we have fantastic tools. Now, just like when you have […]

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Treat Web Performance Issues Like Software Bugs

When was the last time you received, saw, or even heard of a web performance issues report that preceded or followed a bug report? Why is it that when someone reports a bug in our software, that bug gets: (1) thoroughly investigated, (2) documented, and (3) scheduled within some form or fashion of bug tracking […]

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Performance Optimization is a Process Not an Event

If someone asks you, "is your website optimized?" your answer should always be "no", because, like software, it’s never done. Optimizing your website’s performance is not a one time event, but rather a seamless, repeatable, and non-disruptive process that the web team implements for applying performance optimizations. The concept of website performance optimization is simple, […]

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Two New Zoompf Features

I’m happy to announce two new and long requested features here at Zoompf: auditing resources like a browser and hostname targeting. Auditing Modes Zoompf has always been able to crawl your website and scan multiple pages for performance issues. This is a great way to ensure that all of your pages are following performance best […]

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