OUR BELIEF

All websites should be optimized for maximum performance.

Yes, optimization should be easy. But web apps are complex. They span multiple disciplines and departments. There’s always a hurry-up to market. And the manual tools to build performance into your site haven’t existed that truly address these optimization challenges.

OUR MISSION

Make maximum performance possible.

Built-in performance is the only way to achieve maximum performance. You can’t just sprinkle it on to a website at the last mintue. At Zoompf, we’re here to eliminate the stressed out, sub-optimal process of addressing performance right before you go live. We make the cool new tools and deliver the expert guidance so you can make maximum performance a seamless, painless, repeatable process.

OUR STORY

Web crawling meets sub-optimal performance meets Billy Hoffman.

Zoompf was founded by Billy Hoffman, a well recognized expert in the field of the web application development technologies and web security. Billy served as a research director for leading web app security software firm SPI Dynamics (acquired by Hewlett-Packard in August 2007). Following the acquisition, Billy served as Director for Hewlett-Packard’s Web Security Research Group. Billy’s research focused on Web 2.0 technology and security threats, automated discovery of web application vulnerabilities, and web crawling technologies. As Billy conducted deep analysis of web application development and design, he consistently noted that the performance of most websites was suboptimal. This extensive research set the stage for applying his web crawling technology expertise beyond security, to a whole new mission. Maximum Performance. “As fixed and mobile networks have been dramatic performance improvements, in many cases applications have not kept up and are now the bottleneck in improving the user experience,” observes Billy. “In an always-on, instant-gratification world, web application speed is becoming the next competitive advantage. Companies need to not just monitor, but actively work to improve application speed to keep up with user expectations. The good news is that many companies can make simple changes that provide significant improvements in their application performance and user experience.” “Things that aren’t running efficiently, just kind of fundamentally annoy me. In creating Zoompf we said, “Wait a minute, we can do a better job with this. We can help identify some really easy optimizations and get huge returns.”